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Photography by Brighton and London photographer Emma Gutteridge

In a world of questionable retouching processes and model selection it is always a joy to plot and plan with Ali at Age of Reason Studios. As she put it: ‘quality and integrity are always in fashion’. Bravo.

I was lucky enough last week to work with Ali on her latest campaign, shooting with Eva, who Ali street cast, and Pam Lucas – an active anti fracking campaigner and model.

This is a preview of the shoot, more to come. I don’t often shoot fashion, but this kind of fashion I’m always game for.